PPS Pharma
Version français April 22, 2010

We are pleased to send you exciting news about our "Earth Day" national initiative, PPS Assist! This project is a free service for those of you who are ecologically mindful. It also allows you to financially assist your favourite health charity. When you join the PPS Assist! Initiative there are no financial or legal commitments. All you have to do is go to www.ppsmobile.com, sign up and chose your favourite health charity in Canada. This Earth Day, you can make a difference. It's that simple. Once registered, every time PPS Pharma sends you a pharmaceutical or medical device communication from your suppliers by email instead of fax or direct mail, 5 cents will be contributed to your charity. This communication for instance, if it was delivered by email could have generated a donation to health charities of over $680.00.

Please see the media release on the next page or link to www.ppsassist.com for more information on PPS Assist!

Our very best regards,
PPS Pharma


INTRODUCING BAYER'S CONTOUR® USB - THE FIRST BLOOD GLUCOSE METER WITH BUILT-IN DIABETES MANAGEMENT SOFTWARE

Health Canada has approved Bayer's CONTOUR® USB, the first and only blood glucose meter with built-in USB technology that can be plugged directly into a computer, allowing for instant access to blood glucose monitoring results. Bayer's CONTOUR USB will be available for purchase online at www.bayercontourusb.ca or at selected retail pharmacies.

News Release
Earth Day, April 22, 2010
For Immediate Release

Pharmaceutical and Medical Device Industry getting Green Option on Earth Day while assisting Health Charities

Moncton, NB - Total Pricing Systems of Moncton, a leading communication services supplier to the pharmaceutical and medical device industry since 1991, has introduced Canada's first industry communication delivery and management approach that will significantly reduce the industries' ecological footprint while also donating money to health charities.

PPS Assist! is an innovative environmental, charitable and industry-driven collaborative initiative. Its goal is to help pharmaceutical companies, medical device companies, and the industry and customer stakeholder community, to reduce their collective ecological footprint associated with sales, marketing, corporate and news communications. Most appreciably, by doing so, they can also financially assist their favourite health charities. For all parties, it will also provide cost savings and improved business and document management.

"This new approach to marketing, sales, news and corporate communications will be a win-win situation for all pharmaceutical, medical device and industry stakeholders," says Total Pricing Systems President Tony Hebert. "By reducing the industries' ecological footprint and giving back to important health charities we can assist industry in placing more emphasis on its environmental commitments daily."

PPS Assist!'s new email communication management service will support the industries' customer requests from pharmacists, pharmacy owners and physicians by transferring documents from fax and direct mail delivery to email delivery. The PPS Assist! system will manage this transfer process for free and also encourage industry customers to participate in the initiative though a charitable donation in their name for each email they receive. Currently, the market distribution of pharmaceutical, medical device, news and industry stakeholder communications in Canada represents an average of 11 pages faxed per week and 7 pages sent via direct mail. With up to 45,000 marketed customers per week, that's 810,000 sheets of paper or over 42 million sheets of paper annually - plus the energy costs and other environmentally harmful materials such as inks and toners to produce them.

"We are very pleased with the early support we are receiving from many of the largest pharmaceutical, medical device and industry stakeholder groups. Most have solid environmental plans and have already taken action to reduce their footprint in general. PPS Assist! will offer that additional layer of support and choice to those initiatives," says Hebert. "Environmental responsibility applies to everyone, and this Earth Day we are encouraging the entire Canadian pharmaceutical, medical device, news and industry stakeholder community to take common sense steps in reducing their ecological footprints associated with their industry communications. By working together we can significantly reduce this industry's footprint, cut costs and give back to their favourite health charity all at the same time."

For more information or to join the initiative, please visit the PPS Assist! web site at www.ppsassist.com or sign up at www.ppsmobile.com.

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